One campaign, several cuts

A serious campaign is usually several films, not one. We start with the line the film is not allowed to lose, then cut that idea for each place it has to be seen.

A jingle or promo runs about 45 seconds to a minute. The hall and television take 16:9. The phone takes 9:16. Interviews are lit and mic’d so a quote survives outside the meeting. A documentary may be four to five minutes, or a fuller seven to ten, built from the place, the people, and the archive when the story has a past.

The same shape is used for a ministry, an association, or a brand that has to travel beyond one room. That includes public-health communication such as front-of-pack warning labels in Nigeria. The pieces are listed on the services page.